Thursday, May 31, 2007
Associations Unlimited
An example I use in classes I teach is that all of us are interested in keeping cold foods cold. We look for information on refrigerators and freezers in general interest publications like Consumer Reports, which suit our needs perfectly.
However, the people who operate ice cream trucks have a much more specialized need for powerful, dependable, portable freezer machinery. They might need reviews that would not appear in Consumer Reports. To find the publications that would contain these types of reviews, you might look for associations of ice cream vendors.
You can choose an international, national, or state and regional group. You find their web pages, their publications, their newsletters, upcoming meetings and conventions near you, etc. Whether you are looking for information on that traveling freezer, or on a breed of dog you might be considering adding to the family, this is an excellent resource—for the businessperson, the hobbyist, or the specialized information seeker.